HULU.com

Company

Founded in March 2007, Hulu is operated independently by a dedicated management team with offices in Los Angeles, New York, Chicago and Beijing. NBC Universal, News Corp., The Walt Disney Company, Providence Equity Partners and the Hulu team share in the ownership stake of the company.

 

Mission

Hulu's mission is to help people find and enjoy the world's premium video content when, where and how they want it. As we pursue this mission, we aspire to create a service that users, advertisers, and content owners unabashedly love.

Overview

Hulu is an online video service that offers hit TV shows, movies and clips at Hulu.com and other online destination sites — anytime in the U.S. For more details on Hulu's service, check out the Hulu product tour.

Content: Hulu brings together a large selection of videos from over 200 leading content companies, including FOX, NBC Universal, ABC, ABC Family, Biography, Lionsgate, Endemol, MGM, MTV Networks, National Geographic, Digital Rights Group, Paramount, PBS, Sony Pictures Television, Warner Bros. and more. Users can choose from more than 1,700 current primetime TV hits such as The Simpsons, 30 Rock, LOST, Glee and The Office the morning after they air; classics like Buffy the Vampire Slayer, The A-Team, Airwolf and Married...with Children; movies like Last of the Mohicans and Basic Instinct; documentaries like Super Size Me, Crawford and The Times of Harvey Milk; and clips from Saturday Night Live; web originals like Dorm Life; and other popular TV shows and movies.

User Experience

Hulu is focused on quality and convenience and strives to create the best possible online video experience.

• Hulu gives users the ability to customize their viewing experience online.
• Hulu allows users to watch favorites or discover new shows anytime — at home or on the road.
• Hulu's search feature helps users find any premium video online even if it is not directly available on Hulu.com.

Hulu is easy to use and share. Simply go to www.hulu.com, and click on a video to watch right away.

• Hulu does not require a download of any software. Users only need a Flash 10.0.22 enabled computer and an Internet connection to enjoy.
• Hulu offers the freedom to share full-length episodes or clips via e-mail or embed on other Web sites, blogs and social networking pages.
• Hulu's clipping feature allows users to select a portion of the video they would like to share.

Hulu is free and legal through an advertising supported model.

• Videos are available for unlimited streaming; watch favorite shows and clips over and over, for free
• Videos contain fewer ads than on TV. Advertisements appear during normal commercial breaks
• Hulu acquires the rights to distribute its videos, making them available to users legally

Distribution: Hulu allows users to enjoy great videos on Hulu.com and on 35 other popular Web sites across the Web. Hulu videos are available on AOL, IMDb, MSN, MySpace, and Yahoo! in the U.S. as well as a growing network of personal blogs, fan sites, and other Web sites where users choose to embed the Hulu video player.


Advertising: Hulu gives advertisers an opportunity to associate their brands with premium online video content, connect with highly engaged consumers and extend their reach beyond Hulu.com to Hulu's distribution network. Additionally, Hulu offers and is committed to the continued development of innovative, new advertising experiences. Currently, Hulu partners with over 250 Fortune 500 advertisers including Johnson & Johnson, McDonald's, Visa, American Express, Best Buy, Chili's, DirectTV, GM, Intel, Nissan, State Farm, Unilever, Wal-Mart, Cisco, and Procter & Gamble.